Wi-Fi or a cable.
2.4 GHz Wi-Fi, or Ethernet if the shop’s router is temperamental. Set up from your phone in about four minutes.
Nobody follows a shop because a member of staff asked them to. They follow because something in the room made them want to. The Counter is a real split-flap display — the mechanism from an old departures board — wired to your account: when someone follows you, the digits flip, and everyone within earshot looks up to see what moved.
That is the entire pitch. A number people can watch is proof you don't have to claim, and a number people can hear is a question they answer themselves. Shops tell us it is the first thing customers mention and the last thing they look at on the way out.
Choose five, six or seven digits. Five is right for most shops and studios; six if you're past a hundred thousand, or expect to be; seven if you're counting something bigger than followers. Everything else is identical — the same drum, the same shell, the same warranty. Each drum also carries a K and an M card, so a big number can read 24.8K rather than running out of windows.
It connects to Instagram, TikTok, YouTube, Threads, Twitch, Kick, Facebook, Google Reviews, Shopify and Stripe out of the box. Pair it over Wi-Fi from your phone in about four minutes; there's no app to keep open and no subscription.
for 5 digits
- Digits
- 5 · counts to 99,999
- Size
- 394 × 135 × 95 mm
- Modules
- 6 — one platform tile, five digits
- Mechanism
- Split-flap drum, one 28BYJ-48 stepper per digit
- Cards
- 14 per drum — 0–9, dash, blank, K and M, so it can read 24.8K
- Card size
- 50.5 × 37 × 1.2 mm, in a 52.5 × 86 mm window
- Drive
- 1.0 module gears, 46 T on the drum, 30 T on the motor
- Homing
- Magnet and hall sensor per drum — it knows where it is at power-on
- Refresh
- Polls every 8–12 s; flips within 1 s of a change
- Connectivity
- Wi-Fi 2.4 GHz · Ethernet (RJ45)
- Power
- USB-C, 5 V · 2.4 m cable and adapter included
- Shell
- Printed, 2.4 mm wall, 16 mm corner radius · cream or walnut
- Face
- Black plate with a warm LED halo behind it
- Platform tile
- Swappable card at the left — change it when you change platform
- Sound
- ≈ 48 dB at 1 m during a flip · silent otherwise
- Warranty
- 3 years, mechanism included
- The Counter, in the size and finish you chose
- A platform tile for the account you're counting
- USB-C power adapter (UK/EU/US plug included)
- 2.4 m braided cable
- Wall bracket + 2 screws
- Set-up card with a QR code
The Counter
The number on the wall that asks for you.
- Ships in 2–3 business days
- 30-day returns, we pay the label
- No subscription, ever